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17 Jan 2019

Decode Experiential: 1.14.19 Recap

In 2019, Lightbox Labs launched its first ever Decode Experiential event, developed by Ligthbox’s CEO, Daphne Jouanneteau and  Jess Conatser, founder of Studio As We Are. We spoke with 3D animator Hayden Zezula, photographer and director Sam Shannon, and Tumblr’s head of fashion and culture, Valentine Uhovski about what it means to create and support authentic art in the hyper-connected age of social media and experiential branding. While brands are generally focused on creating content that will fare well with social media followers, each of our panelists expressed that their success relies on staying true to their own unique vision. Zezula’s animations and Shannon’s films were displayed on our 360 projector as the panelists discussed their past experience with experiential branding, and what’s next for them.

“[…] brands should pay attention to DECODE EXPERIENTIAL in order to shift the conversation around experiential events while discovering artists designing creative spaces people will actually want to interact with.” — A Hotel Life