Lightbox solution

In order to encourage meaningful interaction and raise maximum awareness of the Dell XPS portfolio of new products, we created a series of eight events over three days, each led by a variety of interesting and noteworthy artists, entrepreneurs, influencers and creatives who showcased their content and created experiences driven by Dell XPS technology.  We showcased a diverse range of experiences including a digital makers studio, body-controlled interactive projections, touch-enabled audio, and interactive product display tables, each individually powered by XPS technology in their unique, individual ways.   Each individual artist, entrepreneur, influencer and creative who was selected to lead an experience, was able to showcase their personal content but within the context of XPS technology, making each experience highly interactive for guests and each individually creative and specific to the creator.  The entire venue was completely powered by XPS technology over three days.  The kick-off event was curated by Dell influencer and world renowned artist,Aerosyn-Lex Mestrovic, who painted a mural on the outside of the building and unveiled his “Living Portraits” series, designed with XPS. Guests were able to interact with and become a part of the art as a “Living Portrait” and share over social media channels.

To raise awareness, we invited influencers and VIPS to not only lead the experiences and share their works and content, but also attend the series of experiences as guests.  The influencer list included:  Brendan Fallis (DJ), Dasha Polanco (Actress, Orange is the New Black), Alyssa Campanella (The A List), Kat in the City (Beauty Blogger), Rakia Reynolds (Entrepreneur) and Natalie Zfat (Entrepreneur) and many more.

Result

• The Lightbox series of activations turned into a social media success, as well as a live experiential success. Influencers and MVPs such as Natalie Zfat and Alyssa Campanella got meaningfully involved, including Michael Dell himself, driving impressions and social media engagement to new levels.
• Attendance peaked at 1200 throughout the three days, exceeding client attendee expectations
• Brought the Dell brand current social reach to more than 123mm (from previous number??), driven by  buzz generation by influencer shares in their individual networks
• The XPS video created by Lightbox post-event received 5.9MM impressions and 1MM video views on the Dell Facebook page
• Dell Instagram posts (6) highlighting the series of activations reached 2.3MM impressions on top of their typical organic reach; the Michael Dell post in particular had the highest number of engagements with close to 100 comments on the post and over 20K likes.