Product Launch
Square
Square customized the Lightbox venue into an immersive environment built specifically to support the launch of new product features.
ABOUT THE EXPERIENCE
Lightbox’s 360° projection system and programmable LED architecture were used to fully re-skin the venue with Square’s visual identity. The space operated as a continuous digital canvas, allowing Square to transition quickly between presentation content, product walk-throughs, and ambient branded visuals.
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The lobby was transformed to mimic a NYC restaurant kitchen. Additional structural elements, such as branded wayfinding, vinyl installations, and modular fixtures, were incorporated to create clear attendee pathways and maintain a cohesive environment.
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The mezzanine provided an elevated zone for smaller discussions and an additional space to view presentations from. Down in the cellar, the presentations were streamed and the space was used for a warm networking and cocktail lounge. Between presentations, the main space served as an interactive demo station for attendees to test the ease of the new product.
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The result was a technically complex buildout that demonstrated Lightbox’s ability to deliver turnkey immersive environments tailored to high-spec corporate demo and presentation needs.
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