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Tag Archive: Serena Williams

  1. Events | Serena Williams Hits The Court With Wilson, 2016

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    Flashing back to that time in 2016 when Serena Williams + Milos Raonic visited Lightbox. Our friends at Wilson brought the icons in and worked with us to transform our space into a full-blown tennis court for an intimate group of elite press and media teams to be the first to experience some new gear.

    At the event, Serena and Milos showcased a continuation of Roger Federer’s new Pro Staff RF 97 Autographed racket— aka: the first racket to feature new pro tennis design DNA. Federer provided the Wilson team with all the feedback they needed to create a simple, clean, and intentionally disruptive racket.

    The mission? Wilson was determined to continue pushing their idea of changing the game of modern tennis, while also introducing their new uncontaminated design DNA for their performance racket line. Did they accomplish? With a mixture of spacial creativity and an awesome new racket to boot, how could they not accomplish their goal? 😉

    Watch the timelapse to see what you missed.