Product Launch
BlackDoctor Rebrand
BlackDoctor hosted its VIP Brand Relaunch at Lightbox, leveraging our 360-degree projection mapping to unveil the most significant platform upgrade in its 20-year history.
ABOUT THE EXPERIENCE
To mark the shift to their new "Where Culture Meets Care" identity, the brand ditched traditional decks and used our digital architecture to wrap industry stakeholders in a floor to ceiling narrative.
We used a sleek, open-floor configuration with minimalist white lounge seating to keep sightlines clear. This allowed the wall projections to act as the primary decor, projecting the updated brand colors and mission throughout the room. BlackDoctor and creative agency By Default effectively communicated to their expanded network of 20,000 healthcare practitioners, and debuted two AI-powered tools that they could demo after the presentation.
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The menu was designed for the experience, including Jerk Chicken Croquettes, Jollof Rice Cakes, and Beef Stuffed Puff Puff, alongside cocktails featuring custom-branded ice cubes.
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By choosing an immersive canvas over a traditional event space, BlackDoctor created a high impact showcase that resonated with partners and influencers alike. Lightbox is proud to have provided the infrastructure for this historic relaunch, proving how our venue can amplify a brand’s message through cutting edge technology.
WHAT PEOPLE SAY
Worked with Lightbox and the team and couldn't be more happier with the success of the event. They are super efficient, excellent communicating, and a great team to work with. Would highly recommend if you are doing a immersive brand activation to work with Lightbox!
BlackDoctor
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