Product Launch
Gemini
Gemini introduced its AI-powered app through an immersive launch event designed to bring the digital experience into a physical setting.
ABOUT THE EXPERIENCE
Lightbox hosted a multi-level launch for Gemini Near Me, an AI-powered emotional intelligence platform. Guests began the evening in the downstairs cellar with Lightbox’s signature AI Cocktail Generator, a gamified quiz that leverages brand identity to pair participants with custom signature cocktails and corresponding personality types.
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Attendees could interact directly with the AI companion in a dedicated demo environment, then head to the mezzanine to explore the app's different capabilities on tablets.
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In the Main Box, Gemini's app content was projected across all four walls for the evening’s presentation. The 360-degree display expanded the platform from individual devices to the full room, giving guests a larger-scale look at the app and its features.
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The evening combined interactive technology, custom food and beverage, and immersive projection mapping to translate a digital product into a shared, in-person experience.
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