Product Launch
Initio
Initio Parfum Launch
Initio chose Lightbox to unveil their Oud For Greatness Eau De Parfum, transforming the venue into a fully immersive brand experience. Guests entered a space where customized laser projections traced the Initio name across the venue’s architecture, setting a tone of elevated intrigue. Each area of the venue was designed to highlight a different scent profile from the fragrance line, creating a sensory journey that blended sight, sound, and scent in a seamless, curated flow.
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Throughout the evening, a live DJ performed from the mezzanine, providing a continuous soundtrack that evolved with the energy of the event. Lightbox’s multi-level layout allowed for layered experiences—guests could explore custom vinyl installations, pause at bars serving signature cocktails, or recharge with branded revitalizing energy shots, all without ever leaving the immersive environment.
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Bringing together technical precision and atmospheric design, Lightbox provided the perfect backdrop for Initio’s launch. The space evolved throughout the evening, balancing bold visual elements with thoughtful pacing, allowing the brand to guide guests from initial discovery to full sensory engagement. The result was a captivating fragrance debut that left a lasting impression on both the senses and the memory.
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