Product Launch
Initio
Initio chose Lightbox to unveil their Oud For Greatness Eau De Parfum, transforming the venue into a fully immersive brand experience.
ABOUT THE PROJECT
Guests entered a space where customized laser projections traced the Initio name across the venue’s architecture, setting a tone of elevated intrigue. Each area of the venue was designed to highlight a different scent profile from the fragrance line.
.png)
.png)
.png)
Throughout the evening, a live DJ performed from the mezzanine, providing a continuous soundtrack that evolved with the energy of the event. Lightbox’s multi-level layout allowed guests to explore custom vinyl installations, pause at bars serving signature cocktails, or recharge with branded revitalizing energy shots.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
The Lightbox space balanced bold visual elements with thoughtful pacing, allowing the brand to guide guests from initial discovery to full sensory engagement.
.png)
.png)
Thank you for your message!
Our team has been notified and will respond to you shortly.
Thank you for your message!
Our team has been notified and will respond to you shortly.