Product Launch
Konami x ImpactXM
Exclusive Gaming Launch Event for Konami’s METAL GEAR SOLID Δ: SNAKE EATER
ABOUT THE PROJECT
Konami and Impact XM sought to deliver an exclusive hands‑on preview for their remake of the popular video game series. They partnered with Lightbox to reimagine our Manhattan venue as a fully immersive gaming destination.
Guests entered the space through a jungle‑inspired canopy, transporting them into the atmosphere of the game and setting the tone for the activation. For two days, fans, influencers, press, and creators experienced a world that merged advanced technology with tactile design.
Lightbox balanced projection mapping with custom scenic design to create a unified look and feel that mirrored the game environment. Vinyl wraps extended the game’s jungle aesthetic across the space. At the center, a floral build‑out curved into the projections, blurring the line between the digital and physical.
In the cellar, Lightbox installed fully equipped gaming stations for fans and creators to play the game before it was released to the public. As guests tested the game, the environment around them evolved to mirror gameplay. The event showcased an iconic franchise and demonstrated Lightbox’s transformational capabilities, elevating a launch into a fully immersive brand experience.
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