Product Launch

Konami x ImpactXM

Inside the exclusive game launch event for Konami’s METAL GEAR SOLID Δ: SNAKE EATER

ABOUT THE PROJECT

Konami and ImpactXM partnered with Lightbox to reimagine our space as a fully immersive gaming destination. The multi day experience offered an exclusive preview for their remake of the popular video game series: METAL GEAR SOLID Δ: SNAKE EATER

Guests entered the space through a jungle‑inspired canopy, transporting them into the atmosphere of the game. Lightbox balanced projection mapping with custom scenic design to create a unified look and feel that mirrored the game environment.

Vinyl wraps extended the game’s jungle aesthetic across the space. At the center, a floral build‑out curved into the projections, blurring the line between the digital and physical.

In the cellar, Lightbox installed fully equipped gaming stations for fans and creators to play the game before it was released to the public. The event showcased an iconic franchise and demonstrated Lightbox’s transformational capabilities, elevating a launch into a fully immersive brand experience.

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