Square

Lightbox’s 360° projection system and programmable LED architecture were used to fully re-skin the venue with Square’s visual identity. The space operated as a continuous digital canvas, allowing Square to transition quickly between presentation content, product walk-throughs, and ambient branded visuals.

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The lobby was transformed to mimic a NYC restaurant kitchen. Branded wayfinding, vinyl installations, and modular fixtures, were incorporated to create clear attendee pathways and maintain a cohesive environment. The Main Box featured projection mapped presentations and interactive product demos for guests to engage with the new interface and utilities. 

The result was a technically complex buildout that highlighted Square’s trademark innovation and  demonstrated Lightbox’s ability to deliver one-of-a-kind turnkey immersive environments.