TikTok

To launch TikTok’s latest feature—Gaming on TikTok—Lightbox  hosted an immersive, high-energy tournament experience. It opened with a keynote unveiling, then transformed Lightbox’s main space into a fully branded gaming arena. Guests competed in live Mario Kart and Fortnite tournaments, surrounded by projection-mapped visuals, customized content takeovers, and a real-time leaderboard that tracked the action.

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Downstairs in the Lightbox Cellar, the experience continued with single-player game lounges, a custom screen-printing station, and an AI-powered cocktail bar serving themed drinks tailored to each guest.