Product Launch
TikTok
To launch TikTok’s latest feature—Gaming on TikTok—Lightbox NYC hosted an immersive, high-energy tournament experience that brought the digital world to life.
TikTok Gaming Launch Tournament at Lightbox
The event opened with a keynote unveiling, then transformed Lightbox’s main space into a fully branded gaming arena. Guests competed in live Mario Kart and Fortnite tournaments, surrounded by projection-mapped visuals, customized content takeovers, and a real-time leaderboard that tracked the action.
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Downstairs in the Lightbox Cellar, the experience continued with single-player game lounges, a custom screen-printing station, and an AI-powered cocktail bar serving themed drinks tailored to each guest.
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Every element—from content to cocktails—was designed to reflect TikTok’s playful, fast-moving energy, while highlighting Lightbox’s strengths in interactivity, tech-forward execution, and branded storytelling.
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