e.l.f.

Lightbox welcomed e.l.f. Hair to New York City with an immersive beauty product launch celebrating the brand's newest category expansion. Designed for media, influencers, and industry tastemakers, attendees explored displays featuring the new haircare collection before stepping into a GlamBot, where their slow-motion videos were projected across the Main Box to create shareable, social-first content.

e.l.f.'s branding carried throughout the venue, extending across the lobby, vanity stations, serving trays, and dedicated photo moments to create a cohesive guest experience. Seasonal passed bites were paired with signature summer cocktails, including the Plum Apple Spritz and Blood Orange Crusher.

The evening culminated with the exclusive premiere of e.l.f. Hair's "What the h.e.l.f.?" campaign. The production highlighted how Lightbox's 360-degree projection mapping, immersive technology, and flexible venue support beauty product launches, PR events, influencer marketing, experiential campaigns, media previews, and corporate brand activations.

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