e.l.f.

e.l.f. launched its new hair care collection at Lightbox, bringing the campaign to life through visual storytelling. In the Main Box, displays featured the four new hair care products. Each pedestal was positioned in front of large scale projections. Guests recorded slow-motion videos with the GlamBot that were then projected onto the venue walls.

‍

Custom vinyl wrapped the exterior and continued throughout the venue, guiding guests to the mezzanine for a custom claw clip bar. Attendees could decorate complimentary claw clips with charms or have them personalized by an on-site engraving artist.

The evening culminated with the exclusive premiere of e.l.f. Hair's "What the h.e.l.f.?" campaign. Produced in collaboration with SHADOW, the launch showcased how Lightbox's 360-degree projection mapping and immersive technology bring experiential campaigns to life.

‍