Immersive dinners
Greater Zion Immersive Dinner
A customized dining experience and interactive product display for the Greater Zion and their latest collaborations.
ABOUT THE EXPERIENCE
Greater Zion brought a taste of Utah’s mountains to the New York City skyline with their immersive dinner at Lightbox.
Guests entered through the cellar into a vinyl-wrapped space that surrounded them with the feel of Zion National Park. Partner brands displayed high-tech outdoor apparel via custom built interactive product displays. When guests spun the physical display, the images on the screen rotated too, highlighting key product features.
From there, guests headed to the speakeasy for Lightbox’s signature AI cocktail quiz, reimagined as a “dirty soda” generator. After the reception, everyone flowed upstairs into the main box for dinner beneath projection-mapped visuals of the red rock cliffs.
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Each course drew inspiration from Utah's mountains, with Chef Shon and the Lightbox kitchen working together on a menu that was both authentic and delicious. Guests walked away with a premium product, and a richer understanding of the Greater Zion area's unique beauty and experiences.
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