Immersive dinners
Elli K
Immersive Dining Beauty Event
Elli K Immersive Dinner
Elli K made its bold NYC debut with a multi-sensory launch dinner and Lightbox was the backdrop. From the moment guests stepped into the Mainbox, immersive visuals and sleek projection mapping set the tone for an evening celebrating skincare innovation with fashion and beauty tastemakers.
Inspired by its Arizona heritage and made with Sedona-sourced ingredients (think mineral‑rich waters, desert cactus honey, echinacea, and more), Elli K brought its premium Time Reverse collection to life across both floors of Lightbox.
With celeb aesthetician Joie Tavernise on hand to guide guests through the clinical benefits of each hero ingredient, this launch was more than dinner—it was an immersive storytelling experience. Fashion and beauty influencers mingled amidst elegant design and expertly curated cuisine, creating a space where brand narrative and community perfectly collided at Lightbox.
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