Immersive dinners
Elli K
Elli K made its NYC debut with a multi-sensory launch dinner at Lightbox.
ABOUT THE PROJECT
Elli K brought fashion and beauty tastemakers to dine at Lightbox in celebration of the brand’s forward-thinking approach to skincare. Guests were welcomed into a dynamic environment where immersive visuals and cutting-edge projection mapping created a captivating backdrop.


Themes mirroring the Time Reverse collection were brought to life through the culinary experience. The menu was inspired by the collection's Arizona heritage and made with Sedona-sourced ingredients -- mineral‑rich waters, desert cactus honey, and echinacea.




Celeb aesthetician Joie Tavernise guided guests through the clinical benefits of each hero ingredient. Fashion and beauty influencers mingled over curated cuisine while learning about the products' development and benefits.


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