Immersive dinners
Elli K
Elli K made its bold NYC debut with a multi-sensory launch dinner and Lightbox was the backdrop.
ABOUT THE PROJECT
From the moment guests stepped into the Mainbox, immersive visuals and sleek projection mapping set the tone for an evening celebrating skincare innovation with fashion and beauty tastemakers.
Inspired by its Arizona heritage and made with Sedona-sourced ingredients (think mineral‑rich waters, desert cactus honey, echinacea, and more), Elli K brought its premium Time Reverse collection to life across two floors of Lightbox.
With celeb aesthetician Joie Tavernise on hand to guide guests through the clinical benefits of each hero ingredient, this launch was more than dinner—it was an immersive storytelling experience. Fashion and beauty influencers mingled amidst expertly curated cuisine, creating a space where brand narrative and community perfectly collided at Lightbox.
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