Brand activations
Nintendo's Metroid Game Demo
Lightbox transformed into the Metroid Universe for an exclusive Nintendo demo event.
ABOUT THE EXPERIENCE
All three levels of Lightbox were customized for this activation. Lush greenery, galactic vinyl installations, and life-size Metroid game characters were positioned throughout the space bringing the virtual video game to life.
Guests entered through the cellar, greeted with custom Metroid-inspired mocktails and snacks, before exploring the new Nintendo Switch 2 at demo stations. After a brief introduction, attendees moved upstairs for hands-on gameplay, admist 360 degree propjections on the wall around them that reflected the Metroid game.
The event concluded with more photo opportunities with the game's lead Samus. Attendees left with exclusive Metroid desk pads, taking a piece of the experience home with them.
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