Brand activations
Jordan Clackson’s Vision
Jordan Clarkson x Lulu x SLAM
Lightbox held the exclusive launch of Jordan Clarkson’s debut menswear collaboration with Lululemon—a collection blending modern athleticism with elevated streetwear aesthetics.
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To match the vibe of the collection, Lightbox transformed into a fully branded, immersive environment featuring projection-mapped visuals, dynamic lighting design, and curated media moments throughout the venue. Guests moved through the space experiencing key pieces from the line up close, surrounded by oversized motion graphics, campaign visuals, and real-time content capture.
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The Lightbox Cellar served as the social hub of the evening, where industry insiders, influencers, and athletes gathered over chef-driven bites and craft cocktails. The event highlighted Lightbox’s ability to seamlessly combine fashion, culture, and technology—delivering a launch that reflected the spirit of the collection and the personality of Jordan Clarkson himself.
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