Brand activations

Deloitte

Deloitte’s event at Lightbox brought its latest generative AI study to life through a visually immersive and interactive experience.

ABOUT THE PROJECT

Deloitte presented its latest generative AI study at Lightbox utilizing our motion sensing interactive case study table and AI Cocktail Generator as a vehicle to facilitate attendee engagement directly with the themes.

Key insights and graphs from their Wave 3 and 4 AI reports were featured across the walls in a rotating animated sequence. Guests explored the motion-sensing display table in the center of the box that highlighted more in depth findings.

The mezzanine contained a vibrant graffiti style vinyl display paired with artistic QR codes that led to real-world GenAI stories. The experience ended in Lightbox's lobby with additional activations including Deloitte’s Orb Foundry Tool, a stable diffusion-based photobooth, and an AI inspired floral exhibit.

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