OBSN

Lightbox hosted the launch of OBSN (Obsession). Built for the world’s most ambitious and consequential creators, the venture was introduced through an evening of networking, fireside conversations, and interactive experiences across all three levels of the venue.

Guests entered through an LED-lit staircase into the Lightbox cellar, where bold red lighting, custom graphics, vintage television displays, and branded vinyl established the visual identity of the launch. Passed canapés and Lightbox’s signature AI Cocktail Generator added an interactive element to the reception, matching guests with personalized cocktails based on their quiz responses.

From interactive custom technology in the cellar to projection-led presentations in the Main Box, to a fully immersive branded environment in the mezzanine the event showcased Lightbox’s wide range of capabilities and multi-purpose space. The result was a launch experience that was the perfect way to highlight OBSN's forward thinking and ambitious goals.