Product Launch
TikTok
TikTok takes to Lightbox for the NYC unveiling: Gaming on TikTok
ABOUT THE PROJECT
To launch TikTok’s latest feature—Gaming on TikTok—Lightbox hosted an immersive tournament experience. Guests competed in live Mario Kart and Fortnite tournaments, surrounded by projection-mapped visuals and a real-time leaderboard that tracked the action.
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Downstairs in the Lightbox Cellar, the experience continued with single-player game lounges, a custom screen-printing station, and a cocktail bar. The bar integrated our AI-powered custom cocktail quiz, matching each guest to a drink based on their answers to a series of TikTok-related questions.
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Every element was designed to reflect TikTok’s playful energy, while highlighting Lightbox’s strengths in interactivity, tech-forward execution, and branded storytelling.
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