Immersive dinners
Peach & Lily
An immersive influencer dinner and beauty product launch where Peach & Lily unveiled its new product through interactive storytelling.
ABOUT THE EXPERIENCE
Peach & Lily transformed the Lightbox venue for the reveal of its MiniProtein Exosome Bioactive Ampoule. The event brought together beauty creators, skincare experts, and influencers for an innovative launch.
Attendees entered through the speakeasy where a clean white aesthetic cleverly concealed the brand's true identity. Each participant was invited to guess the mystery product that was going to be revealed utilizing Lightbox's signature live attendee input feed.
Their guesses, which were handwritten onto custom tablets, would be projected on the walls around them as guests entered the dining room. In a theatrical flourish, founder Alicia Yoon appeared on screen to unveil Peach & Lily as the company behind the mystery serum.
The dinner brought Peach & Lily's influencer campaign full circle. In the weeks leading up to the launch, dermatologists, estheticians, and beauty creators tested the serum without knowing the brand behind it. That curiosity carried into the reveal, inspiring immediate social sharing and generating more than one million social impressions within the first two hours.
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