Brand activations
KISS
Lightbox hosted the legendary rock band KISS for a three-day immersive fan experience and exclusive merchandise pop-up during their End of the World World Tour.
ABOUT THE PROJECT
The KISS pop-up event in New York City offered fans the ultimate interactive journey through the band’s iconic history as they played 3 final shows at Madison Square Garden.
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Upon entering Lightbox’s main doors, attendees were greeted by authentic KISS band artifacts and written histories displayed on the walls. The main event space showcased signature KISS costumes from their most memorable eras, with concert footage and dynamic visuals mapped across the venue’s walls.
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Fans then explored the KISS retail shop in Lightbox’s speakeasy cellar, where they could purchase collector’s merchandise and limited-edition memorabilia. The event exemplified how Lightbox can be reimagined for both music-driven and retail experiences.
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