Product Launch
NORQAIN
A transformative unveiling of the two first chronographs of NORQAIN's much-loved Independence collection.
ABOUT THE PROJECT
Norwain's Independence Collection launch had guests enter through the cellar, where they experienced firsthand the skeletonised design at jeweled displays before flowing upstairs. The main space was a cinematic experience for guests to watch the story behind the pieces with Lightbox’s 360° projections.
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On the mezzanine overlooking the main space, guests could try on the products themselves and learn about each one from brand ambassadors.
The brand’s motives – pushing boundaries and embracing innovation – were reflected throughout the space with custom vinyl installations, aesthetically matching cocktails and canapes, and immersive lighting and projection capabilities.
WHAT PEOPLE SAY
"Thanks again for the great help with the event! Happy to share that it has been one of our best events worldwide since the brand launch in terms of results. It was an absolute pleasure working with you and the team and we cannot thank you enough for the work that you all put into this"
Marketing Manager
Norqain
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