Product Launch
NORQAIN
A transformative unveiling of the two first chronographs of NORQAIN's much-loved Independence collection.
ABOUT THE PROJECT
Norqain launched its Independence Collection at Lightbox by transforming three distinct spaces into interactive showcases. Guests entered through the cellar to explore the skeletonised design at jewel-like displays, then moved upstairs. The main area featured an immersive cinematic experience, where 360° projections told the story behind the collection.
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On the mezzanine overlooking the main space, guests could try on the products themselves and learn about their features from brand ambassadors.
The brand’s commitment to innovation and pushing boundaries was demonstrated through custom vinyl installations, themed cocktails and canapés, and immersive lighting and projections.
WHAT PEOPLE SAY
"Thanks again for the great help with the event! Happy to share that it has been one of our best events worldwide since the brand launch in terms of results. It was an absolute pleasure working with you and the team and we cannot thank you enough for the work that you all put into this"
Marketing Manager
Norqain
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