Product Launch
L'Oreal
L’Oréal hosted an immersive dinner at Lightbox that blended storytelling, science, and sensorial design.
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L’Oréal Professionnel × Sephora hosted an intimate, influencer and retail network dinner at Lightbox that blended artistry and innovation. A sleek communal table anchored the space, surrounded by a fully immersive 360° projection experience. Each course was accompanied by dynamic visuals using bespoke animations and brand assets that highlighted the formulation technology behind the Metal Detox range .
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As guests dined, visuals danced around the room, complementing the culinary experience and creating distinct moods for each course. This high-tech production minimized physical set builds—reducing waste, streamlining logistics, and maximizing budget efficiency—all while delivering a fluid, evolving atmosphere.
Musical composition by UK-based artist Iain Mahanty layered another sensory element over the evening’s immersive visuals. His original score harmonized with the projected animations and changing lightscapes, elevating the ambiance and deepening the connection to the Metal Detox narrative. The result was a cohesive immersion that let guests truly experience L’Oréal Professionnel’s commitment to beauty-tech innovation .
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