Brand activations
SLAM Magazine
SLAM Magazine’s 30th Anniversary—a night where basketball’s legacy and sneaker culture took center stage.
For this milestone event, our venue transformed into a dynamic gallery, unveiling SLAM’s legendary sneaker collaborations with the world’s most iconic brands and athletes.
Guests explored exclusive releases inspired by the game’s greatest—from LeBron James’s rookie-era Nike to Vince Carter’s iconic AND1 Tai Chi, Stephen Curry’s cover-inspired Under Armour, and more.
This immersive experience brought together basketball legends, industry leaders, and passionate fans, turning Lightbox NYC into the epicenter of storytelling and style. The SLAM 30th Anniversary event stands as a testament to our commitment to hosting events that celebrate history, innovation, and the vibrant communities we serve.
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